It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.
Show your support for our brave service members and their families with our new For the Troops original bracelet! For each bracelet sold, 5% of the purchase price* will be donated to Semper Fi & America’s Fund, a nonprofit dedicated to providing immediate financial assistance and lifetime support to combat wounded, critically ill and catastrophically injured members of all branches of the U.S. Armed Forces and their families.